I partner with premium beauty and health brands to bridge markets across Europe, Asia, and Australia. From market entry and global positioning to end-to-end execution, I turn cultural nuances into cross-border growth.
Learn about my practice →Highlights from the past decade.
What I do for premium beauty and health brands.
From zero to one in a new market. I build the entry strategy, localise the brand positioning, and manage the end-to-end launch campaign across Europe, Asia, or Australia.
Executive-level direction on a flexible basis. I step in as your external marketing lead to guide strategy, build the annual plan, and direct your local agencies day to day.
Taking the chaos out of cross-border execution. I take over complex, multi-market campaigns, managing timelines, budgets, and specialised creative teams from brief to delivery.
Perspectives on market shifts, cultural nuances, and brand strategy.
A self-initiated La Rosée × China concept campaign, run end to end with AI at eight stages.
Read the article →Share where you are, what’s at stake, and what you’re trying to move.
Write to me → or write directly to nina@xuconseil.fr